Wealth & Honor
R&D Page for the coming best-seller

The big job now for me is focusing and becoming crystal clear what the book is and what it is not.  

First, here is what I have become clear that the book is NOT:

• Not a how-to guide although there may be some how-to instructions or examples. 

• Not THE Truth or THE final answer.

• Not THE GUIDE or answer for transforming the planet & everyone's minds (although there will be side notes and chapters on this, and future book will ID a grand vision for societal change and action steps.)

• Not the How-to guide for reengineering your self-guidance system or for becoming a Wealth Warrior (these can come later).

• Not the grand presentation of my technology (this will be the next book, Power to Fly, An Introduction to Vision Engineering)

It is important to be clear on what the book is not, so that these thoughts and concerns don't distract me.

Here is what the book is--what I see it MUST be.

1. A wakeup call to the world.  We are headed for almost certain destruction.  Not only are our solutions (war, prison system, government, education, etc.) not working, but they are a big part of the problem.

2. A definition and description of the problem, which will not only awaken the world to the real problem and the severity of it, but will open eyes to what the world and life could be like if we worked on this core problem.

3. AA vision of the world, our minds and our lives--what could be.

4. A declaration that the vision is not just what could be, but what will be--for a growing few among us are taking it upon themselves as our mission to make this vision mankind's DESTINY!

5. A call to the rising Wealth Warriors.  If we are to have the awesome future we envision, enough of us must become Wealth Warriors and create the future--deliver it to mankind.

6. An introduction to a new way of living life: the code of the Wealth Warrior.

7. ?

What is the target market of the book?  To whom am I writing?  (Note: Pepsi's target market is the new, rising generations, the youth--BUT people of all ages drink Pepsi.  The same goes for the book.  All kinds and ages will read it, but it will be more attractive to most, if it is targeted to a few.  It's paradoxical, but that's how it works.  So when I ID the target groups below, take no offense if your group is not included)

1. Americans!  The book will appeal to Americans, especially the way I use Honor and call to the reader like a call to the hero.  Also the principles of freedom and wealth will echo throughout the book.  (other nations look up to America, even the ones who hate us)

2. Men.  Yes, men.  Simply because the warrior metaphor and the call to the hero calls more to men.  (but many women will also be attracted to this, even though they may complain that it is too masculine.)

3. Youth (ages 17-34)  The rising generation, the ones who are up for changing the world, the ones who still have big dreams for playing a role in changing the world. 

4. Businessmen.  Specifically those oriented towards becoming financially wealthy and powerful.  Even more specifically, entrepreneurs or would-be entrepreneurs.

5. Those who seek power and mastery.  Those into growth, learning and personal development.

Target market: 21 to 24 year-old entrepreneur-minded American men, who want to rise to the top.

Strategy for writing to the target market.  Write directly and boldly.  Stand for something big with no apologies.  Speak with a bent against the establishment--not making the establishment wrong, but yet with an obvious position.  I stand in the face of the establishment.  Who will stand with me?

More info coming soon, including a link to Skye's web journal for this project, where you can post your comments and suggestions.

 Copyright 2003 by Michael Ivan Skye, all rights in all media reserved.